08
Apr 2019
How can video help your business?
The internet has radically changed how we communicate… and video is at the forefront of the revolution! The simple fact is video conveys complex messages and concepts easily, quickly and succinctly. Don’t believe us? Just take a look at these straight-talking stats:
“People remember 10% of what they read, but 30% of what they see – and an incredible 50% of what they hear and see.” University of Texas. Metcalf Study, 1997
“90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.” 3M Corporation & Zabisco
Quite simply, if you’re not doing video, you’re missing out on people’s preferred way to engage with your content. From service companies to manufacturers, from charities to multi-nationals, whatever your sector, video really does have the power to engage deeply with your audience and to change your business.
A picture says a thousand words…
We’ve all heard that one before and probably would agree with the sentiment. Now consider just for a moment, if a single picture conveys a thousand words worth of communication, what can a few minutes of video do?!
Video content can engage a viewer on many levels at the same time; not only through what is said. Most communication is non-verbal; add music, design and visual imagery to what is being said and you’re now saying a LOT. Modern audiences want video, not pages of text.
“One minute of video is worth 1.8 million words..” Dr. James McQuivey, Forrester Research
80% of internet users recall watching a video ad on a website they visited in the past 30 days. Of those, 46% took some action after viewing it.” Online Publishers Association
Better technology, lower prices
Corporate video production has become significantly cheaper in recent years, as improving technology enables faster, simpler video production.
Unfortunately some video producers are not passing these savings on to their customers and continue to hold prices artificially high. Generally speaking, you should expect to pay less for video services than you would have five years ago.
Reasons To Hire A Professional Videographer
Capturing every happy moment of your event will require the services of a professional event videographer, a person with years of experience in the event videography field and a portfolio of great videos to back his claims. Professional event videography experts are often very expensive but the investment is well worth it, since this is the only way you can re-experience your event whenever you want.
Quality. Quality. Quality.
A professional videographer can provide you with breathtaking, vivid images you can’t reproduce with consumer grade cameras and a willing friend or family member. You have planned for a beautiful day and it should be captured with the same attention to detail. Multiple cameras, operated by experienced professionals, will allow you multiple perspectives of your wedding. You will receive a video that has been professionally edited using your preferences to receive an individualized video that truly reflects you.
Only a professional videographer can capture the living memories of what you did, what you said and how you felt on your special day. To be confident you have a high-quality record of this once in a lifetime event, you should take great care in selecting your videographer.